SINCE 1967 WE HAVE BEEN DEVELOPING AND PRODUCING HIGH QUALITY PROFESSIONAL TREATMENTS FOR HAIR CARE, COLORING AND STYLING, DISTRIBUTED ALL OVER THE WORLD.
BAREX ITALIANA FOR BEES AND BIODIVERSITY
We decided to plant and adopt a nectariferous forest, a new habitat for bees and bumblebees perfect for allowing pollinating insects to find honey supplies in all seasons.
Our Company is part of the 3Bee program, the climate tech company leader in the protection of biodiversity, and we have created our Oasis!
100% ITALIAN QUALITY
Behind each of our formulas are countless hours of study, and every detail is meticulously curated: the result is a perfect harmony of exceptional formulas, luxurious textures and exclusive packaging, to guarantee a complete sensory experience that at the same time allows our customers to fully enhance their appearance and their uniqueness.
OUR CRAFTSMANSHIP
LUXURIOUS OIL
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THE JOURNEY TOWARDS SUSTAINABILITY
Every day we choose to bring ethics and sustainability to our world of beauty, for an ever-increasing social and environmental responsibility. Through concrete and shared steps, such as the use of recycled materials in packaging, energy from 100% renewable sources and constant energy efficiency, we strive to offer concrete benefits for a better future.
OUR COMMITMENT